We publish what we believe and test it in public, on the economics of experience, the future of gathering, and the business of sport.
It’s about shaping communities — places that thrive on shared experiences, support local economies, and adapt to how people want to live and spend their time.
PwC’s flagship global survey of the sports economy features an executive point of view from Seregh’s founder on how amenitization and experientialization are redefining sports and entertainment districts, the clearest third-party articulation yet of the thesis this firm was built on, including its stated ambition of roughly $100 billion of investment across 30 cities worldwide over the next decade.
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