What we believe and test in public — on the economics of experience, the future of gathering, and the business of sport.
Sports Business Journal reported this month that Major League Baseball has “never had more positive feedback” than it’s getting from the push to move first pitch earlier, inside…
Read PartnershipsA few weeks ago I wrote about the track as testbed: how Qualcomm putting its name on a NASCAR street circuit built inside a Navy base was never…
Read MediaWhen Amazon used its May 11 Upfront in New York to argue that creator-led video podcasts are no longer fringe inventory but the next generation of TV networks,…
Read TalentOne of the most common questions I receive from my Northwestern University Masters in Sports Administration students is how to get a job in sports. One thing I…
Read PartnershipsOn June 21, 2026, the NASCAR Cup Series will run the Anduril 250 on a 16-turn, 3.4-mile street circuit built inside Naval Base Coronado, which is the first…
Read Fan ExperienceThis newsletter is an builds on a previously published JohnWallStreet column that featured Grossman’s analysis. The most under-served fan segment in professional sports has the same disposable income as…
Read GlobalIn 2007, the NFL played a single regular-season game in London. Fast forward to 2025: the league staged seven international games across five countries, including first-ever regular-season games…
Read DataSports business intelligence teams have spent years managing two separate worlds. On one side, player evaluation: scouting reports, performance models, roster projections, and draft analysis. On the other,…
Read PartnershipsOne of the most talked about stories in Major League Baseball this season has nothing to do with a player, trade, or contract. It is the Automated Ball-Strike…
Read DistrictsGrant Achatz, the chef behind Alinea, has spent the past year bringing his Michelin three-star experience to cities far from his home base of Chicago. At Olmsted in…
Read DataThe Ramp Economics Lab recently examined credit card transaction data to measure the economic impact of sports events on local economies. This ability to track how spending in…
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