What we believe and test in public — on the economics of experience, the future of gathering, and the business of sport.
Grant Achatz, the chef behind Alinea, has spent the past year bringing his Michelin three-star experience to cities far from his home base of Chicago. At Olmsted in…
Read DataThe Ramp Economics Lab recently examined credit card transaction data to measure the economic impact of sports events on local economies. This ability to track how spending in…
Read PartnershipsA new sports franchise typically starts at a disadvantage in the partnership market. With no history, no attendance track record, and no established fan base, the pitch to…
Read PartnershipsOne traditional benefit of sports property (e.g., team, league, and event) reward programs is that sports leaders can observe real fan behavior in action. Fans collect and redeem…
Read Women's SportsIn a previous JohnWallStreet column, I wrote that one reason that women’s sports were undervalued is that a substantial number of men are women’s sports fans. Men represented…
Read StrategyIn a previous article for JohnWallStreet, I examined how teams can target “secondary” fans to grow revenues. These fans can be defined as people who primarily root for…
Read DataKalshi recently announced that Milwaukee Bucks star forward Giannis Antetokounmpo had secured a small equity stake in the prediction markets company. There has been substantial conversation about whether…
Read MediaThe number one off-field storyline each year about the Super Bowl is usually the television ads. Beyond which celebrities appear, the dominant narrative focuses on how much these…
Read MediaEverything old is new again" proves one thing about clichés: clichés endure because they are often largely true. Few industries reflect this more clearly than sports, both in…
Read Data“College football is at a tipping point … an existential threat to the future of the game.” — ESPN commentator Paul Finebaum. “Players can transfer and be immediately…
Read Fan ExperienceThe last group you might expect to focus on creating in‑real‑life (IRL) experiences are content creators. Yet that is increasingly what is happening, for many reasons that should…
Read PartnershipsMany Artificial Intelligence (AI) technologies are often seen as solutions in search of problems. More specifically, AI technology can produce extremely impressive outputs without always clear business use…
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